Answer:
TBL was proposed by Elkington. But there is difficulty in measuring social and environmental bottom line.
Explanation:
Triple bottom Line (TBL) in economics is the line that focus on the relationship on social and environmental concern. In TBL there are three bottom line that is people, profit, and planet. This term Triple Bottom Line was coined by John Elkington in 1994.
His main aim was to measure the performance of people in America. According to this idea it is possible to maintain both economy and environment. It can improve the lives of people as well can save the environment. It can be called a full time cost business. It is like Planet + People = Environmental responsibility + Social.
According to TBL if a company does not pay attention on how to interact socially but only focuses on business, it will not account full business.
The triple bottom line is a concept that states that rather than firms to focus on making profit as sole of operation, they should also commit their impact to the social and environment sphere.
The triple bottom line is divided into 3 according to importance to be given:
In conclusion, the business concept posit that firms should ensures that its impact are felt in any social and environmental circle around the world.
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