As a component of the marketing plan, the executive summary Multiple Choice is a concise affirmation of the firm’s long-term purpose. is the primary influence on a firm’s overall marketing strategy. provides a standard to ensure that the business never strays too far from its core goals and values. provides employees with a shared sense of ambition, direction, and opportunity. should be completed after the rest of the marketing plan has been completed.

An executive summary refers to the report which is a summary report of several vital business reports. It basically consolidates all the business planning and operation reports into one single report.

As the reader shall get the major details of all the functions of the company planned and executed, and need not go through all the reports separately.

This shall save the time of readers as this reports are usually prepared for directors, owners and CEO's in order to save their important time and work more efficiently on business performance.

This is therefore prepared after all the plans are made, accordingly even after the marketing plan as this ensures summary of all the plans.

jaquelinefvr jaquelinefvr · Answer 2 · 2022-01-27T11:05:57+01:00

The executive summary is a component of the marketing plan that should be completed after the rest of the marketing plan has been completed, as it corresponds to the summary of all reports contained in the plan to simplify the reading of the main points of each process.

Marketing plan

It corresponds to a document with the necessary actions for a company to reach its objectives and marketing goals that will help it to be competitive and positioned in the market.

Therefore, the executive summary corresponds to a summary report of all the key points of the marketing plan, helping senior management to make faster and more effective decisions according to the summary.

The correct answer is:

Should be completed after the rest of the marketing plan has been completed.

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