Answer:
- A daily budget should be at least 50 times the tCPI.
- A daily budget should be at least 10 times the tCPA.
Explanation:
Google application campaigns are used to promote Android and iOS applications across different platforms with the use of one system.
Advertisements are formatted to various specifications based on advertiser's uploaded creative assets (text, image, and video assets).
tCPA should be set to at least 10 times daily. This is done to quickly ramp up the campaign. Sometimes up to 20 times can also be used for better results.
tCPI should be set at least at 50 times for bids of $4 to $5. Even when the CPI goals are lower the target should be set this way.
