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Cutco product line includes more than 100 choices. Is it realistic to think Cutco can enter global markets with all of its products for each market every time they consider a new market entry?

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azikennamdi

Answer:

On the balance of probability, they will have issues with brand acceptance. It is therefore not realistic that they can enter the global market with all the products at each point of entry.

Explanation:

  • The principles of marketing that to many choices may create confusion in the mind of the consumers.
  • The cost of advertising and presenting the over 100 product lines to the new market will most likely sink the company.

The safest thing to do is to go into the markets with its best products in terms of the products with potential for quick acceptance, low competition in the new market and which also ranks high amongst the cash cows.

Cheers!

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