Answer:
Target Marketing
Explanation:
The Marketing Concept is one of five concepts adopted by organizations when marketing their products to customers. The other four are the Production, Selling, Products, and Social Marketing concepts. The Marketing concept aims at satisfying the needs of the buyers through their products. This approach employs targeted marketing to gain competitive advantage over other firms.
Target Marketing would help Jodi sell colorful ribbons specifically to dancers. Jodi has a target market. These are the Dancers. So, after setting up her booth, Jodi would do well to concentrate her efforts on the dancers whom she hopes to sell the ribbons to. This would enable her establish competitive advantage over other sellers.
