Managers at Trendy Fashions, a large retail chain, experience conflict and organizational politics. The company's customer service ratings suffer, and managers point to other departments as the cause of the problem. The conflicts and politics further contribute to the customer service problems. The CEO of this chain hears about the appreciative inquiry process and thinks this might be a good technique to use to improve this situation. He needs more information on this process.
The CEO needs to know that the first step in his appreciative inquiry change effort will begin with __________.

The appreciative inquiry process is a metodology to handle change that concentrates on the positive aspects in an organization instead of the negative ones. Also, the process has four steps:

1. Identifying the positive elements of an organization or work unit that is performing well.

2. Dreaming about good possibilities for the company's future and what might provide great results.

3. Designing the perfect strategies to accomplish goals.

4. Delivering conclusions about the other phases and discussing what can be done to to contribute to the company's goals.

According to this, the answer is that the CEO needs to know that the first step in his appreciative inquiry change effort will begin with identifying the positive elements of an organization or work unit that is performing well.