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Suppose that Walgreens (a major drug store chain) wants to introduce its own brand of cough medicine that is similar in contents and packaging to a national brand, but at a lower cost. What kind of brand would Walgreens be introducing

Respuesta :

segehood

Answer:

Private label brands

Explanation:

Private label brands are products that are manufactured by a company and sold to another company. They tend to be cheaper and gives retailer a higher profit margin. Ot is a situation whereby an individual makes a contract with a manufacturer to produce a product that meets the individual specifications. Private brand helps in expanding product line, allows control over marketing and allows retailers tailor a product to local needs and taste.

tochjosh

Answer: Walgreen will be introducing a 'perfect substitute' cough brand of the national brand.

Explanation: good or services brand that offer the same services and satisfy the same want with a pre-exiating brand is a perfect substitute for the existing brand.

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