The total annual expenditures on advertising in the United States is about $420 billion.
Explanation:
In general, promotional expenses should be listed on the Income Statement of the organization.
Look for "advertising expenses," "marketing expenses" or "sale expenses." Often these costs may be combined in other financial or general costs.
Collectively, the top 200 marketers in the US spend a whopping 163 billion dollars on ads in 2018, up 3.6 per cent year on year, according to Ad Age's latest Leading National Marketers study.
