Starcrest Publishing uses mass customization.
Explanation:
Mass customization is an advertising and marketing strategy that blends the versatility and functionality of personalized goods with low unit costs associated with mass production.
Many product customization titles like made-to-order or built-to-order.
Market customization helps the consumer to customize the aspects of the company while holding prices similar to those of market-produced goods.
For certain instances, the product elements are interchangeable. Such versatility helps the consumer to mix-and-match choices to produce a semi-custom finished product.