Best Brands Foods, a company that manufactures and sells breakfast cereals, customizes its cereal flavors to suit different lifestyles, personal tastes, and age groups. For example, it makes organic cereals for its health-conscious customers and colorful cereals with cartoon characters for children. Which market segment approach is Best Brands Foods using in this scenario?

The best brand foods tries to get customers from more than one segment using the same product can be called as multi segment approach. It makes the same cereals to suit the customers of different lifestyle, personal tastes and age groups. Best brands has identified their unique needs and has made products to suit their needs.

The same cereals are modified with colors, designs, flavors to suit the taste and preference of different consumers. The markets are segmented based on the ages, personal tastses and age groups after research by Best brand foods.