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Mark manages a small family-owned amusement park. He believes the park can increase its profits if its owners will buy three food concession trailers. Mark has contacted three dealers of such trailers, which come fully customized to user specifications. After receiving three bids, Mark concluded that Century Industries has the best offer. He will present only the Century Industries information to the family tomorrow. What buying center roles does Mark perform? a. buyer and decider b. influencer and buyer c. gatekeeper and buyer d. decider and user e. influencer, gatekeeper, and decider

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Answer:

The correct answer is letter "E": influencer, gatekeeper, and decider.

Explanation:

As Mark's business is family-owned, it implies all the decisions are not made only by him. Then, in purchasing a food concession trailers he will have to let the other members of the family know about this decision.

Mark already decided Century Industries is the best option to take for the trailers but needs to influence his point of view to his family members. In other words, Mark will be the gatekeeper between his family business and Century Industries.

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