Answer:
Mass marketing
Explanation:
Mass marketing -
It refers to as the marketing strategy , where the focus is on the complete market rather than some specific group , is referred to as mass marketing .
It is the reverse of niche marketing .
Mass marketing requires advertising method like , television , radio , newspaper , magazine etc.
As they tries to capture large area of consumers .
Hence , from the given information of the question ,
The correct answer is mass marketing .
