Explanation:
Case analysis is an essential part of a strategic management course and is also perhaps the most entertaining part of such a course. The ‘full story’ that
follows this summary gives you considerable detail
about how to go about a case analysis, but for now
here is a brief account.
Before we start, a word about attitude: make it a
real exercise; you have a set of historical facts and use
a rigorous system to work out what strategies should
be followed. All the cases are about real companies,
and one of the entertaining bits of the analysis process is to compare what you have said they should do
with what they really have done. So, it is best not to
check the Net to see current strategies until you have
completed your analysis.
What follows is one analytical system, a fairly
tight one that you may want to adapt according to
how much time you have and the style of the case.
