Answer:
A. Wholesome will probably be able to pass the cost on to its customers because they are less sensitive to price increases than the average buyer
Explanation:
From the information provided about Wholesome Pet Food; a few statements stand out:
1.The Years of operation (20years)
2.The Standard of Pet Food (high quality: natural ingredients & organically raised lambs)
3.The followership of the Brand (Strong)
4. The Brand endorsement (from leading Veterinarians)
5. Finally the most important element; the Customers Wholesome Pet Food serve are from the affluent neighborhoods
Although more information would have given us a full understanding of the Pet food business e.g the Competitive advantage of Wholsome Pet food over close rivals, the elasticity of its brand, the % of its Customer base that are affluent, middle class or Poor, it's Business profitability proposition etc
However, considering the 5 items listed above it will be a safe argument concluding that Wholesome will probably be able to pass the cost on to its customers because they are less sensitive to price increases than the average buyer