Answer:
Personal objective.
Explanation:
Jake, who runs a health food store, finds it is rewarding to interact with customers who like to eat organic and health food. Hence, he is recognized in the local community. Personal objective of retailing that Jake emphasize by his practice.
Personal objective are the retail goal set by retailer, who use skill and domain knowledge of retail to impress other and gain respect from peer group.
There are three type of personal objective in retailing:
