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Many movies involve product placement. For example, the main character in a movie may drink only Dr. Pepper. Companies pay for product placement because they assume that it increases the likelihood that audience members will later buy the product. If a person's shopping is unconsciously influenced by the appearance of a product in a movie, this effect is likely due to existence of the item in:

a. procedural memory.
b. implicit memory.
c. explicit memory.
d. semantic memory

Respuesta :

tevinsparks21
The answer is B implicit memory
Parrain

This is most likely because the item is present in the b. implicit memory

The Implicit memory is:

  • Memory that we can access without thinking about it
  • Memory that allows us to engage in activities that we consider automatic such as driving a car
  • Memory that enables us to react in a certain way to things even if we don't know why.

Product placement in movies goes to our implicit memory with the hope being that we see the products and feel an urge to buy them without knowing why.

In conclusion, product placement in movies is aimed at taking advantage of the implicit memory of a human being as a sort of subtle advertisement that ensures that we buy products without even thinking about why.

Find out more at https://brainly.com/question/10480124.

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