Segmentation based on some observable actions or attitudes by prospective customers, such as what benefits they seek, as well as where, how frequently, and why they buy, is referred to as:_______.

Behavioral market segmentation, together with demographic segmentation, geographic segmentation and psychographic segmentation is one of the main techniques of market division. These four market segmentation techniques represent the fundamental tools to support a good marketing and communication plan in the distribution of products and services.

Do not forget that many times, even if we are able to produce or offer a very good product for the audience, if we do not know what is the appropriate message to sell it, we can hardly reach our target audience.