Pollution and raw material shortages constitute immediate threats to some firms buy are often opportunities for other firms. These threats/opportunities reflect changes in which macroenvironment?
Competitors will have to find out other options on recycling materials what opens opportunities for the recycling and and other green industry. like recycling Aluminium is cheaper than producing it from Bauxite, for example.
Shortage of raw material and pollution costs will change another macro environment factor as legal and political forces. What definitely changes the strategy for these companies. This can also be challenging since it may add other unplanned costs for each company.
