Answer:
a cause-related marketing
Explanation:
Cause related marketing is one that it's primary goal is to promote a cause.
It involves a collaboration between a business and a non profit organisation that is mutually beneficial. In promoting the cause the business makes profit while the nonprofit organisation's cause is promoted. An example is when American Express launched a campaign in 1983 to raise money for restoration of Statue of Liberty.
Crayon partnering with the Lenora Birdstone Foundation, a nonprofit organization, to raise awareness about breast cancer and collect funds for setting up a cancer unit at a local hospital, is a form of cause related marketing.
