To increase the sales of low-involvement products, marketing managers can: Group of answer choices focus on the package design of the products. promote the products extensively to the target market. design advertisements with highly emotional messages. adopt strategies used for marketing high-involvement products.

Low involvement products are by definition products that are purchased without having to pay much attention to the buying process. Convenience goods are usually low involvement products, and are generally low price goods that are purchased frequently, and they do not any risk to the buyer. For example, if you forget to buy Dove soap and instead you buy a Palmolive soap, nothing bad will happen to you or your property. On the other hand, if instead of buying gasoline for your car you purchase diesel, you might end up ruining your car's engine. Soap is considered a low involvement product while gasoline is not.

Since the buying decision process regarding low involvement products is fairly quick, attractive and colorful packaging usually helps to increase sales.