3. High-end pricing depends on the customer having which of the following perceptions?
More expensive products are better.
O Spending a lot of money shows one is a good person.
Supporting small business is important.
The customer has unlimited funds.

According to psychological theory, whenever a customer sees a branded item, the next immediate thing that comes to his/her mind is the price and quality.

According to the customers point of view, a branded item will possess a good quality but the cost will be little higher when compared to the non-branded items.

So higher the price, customer feels that higher the quality.

All the other options feel right sometime but option 1 is the right answer.

3. High-end pricing depends on the customer having which of the following perceptions? More expensive products are better. O Spending a lot of money shows one is a good person. Supporting small business is important. The customer has unlimited funds.

Respuesta :

More expensive products are better

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3. High-end pricing depends on the customer having which of the following perceptions?
More expensive products are better.
O Spending a lot of money shows one is a good person.
Supporting small business is important.
The customer has unlimited funds.