Marketing strategies are not whole-company plans.
Explanation:
A marketing strategy relates to a company's overall strategy that seeks to attract and transform buyers of the goods or services the company provides into customers. The company's value proposition, primary advertising branding, consumer target preferences details and other components are included in a marketing strategy.
Marketing strategies would preferably be broader than specific marketing plans, as they contain meaning ideas and other key elements of a brand that are largely consistent on a long-term basis. In certain words, marketing strategies provide broad-based advertising while marketing plans identify detailed campaign logistic information.
