The competitive model says that a candidate's success depends in large part on how the candidate's opponent responds to the candidate's campaign messages.
Explanation:
A competitive market is a place where many producers strive hard to provide and lead the product or service needed by the consumer. No single producer or consumer can direct the market in the competitive market.
The following are the characteristics of competitive markets:
i) Profit
ii) Diminishability
iii) Rivalry
iv) Excludability
v) Rejectability
The organization involve in competitive marketing with the motive to increase their profit. The success of the candidate depends on the reaction of the opponent candidate in response to the candidate's campaign messages.
