Answer:
VALS (Values and Lifestyles)
Explanation:
VALS are research methodology that are used for psychographic market segmentation which direct an organisation or companies in tailoring their products and services to people to purchase them by making sure that the products are appeal to the purchasers.
Through this method consumers are group into different segments in order to predict their behavior in the purchase decision process.
Which is why it is a psychographic tool the Strategic Business Insights (SBI) use to classifies consumers into eight segments or different group based on their answers to the questionnaire.
