Answer:
A focus strategy is the positioning strategy of using cost leadership or differentiation to produce a specialized product or service for a limited, specially targeted group of customers in a particular geographic region or market segment.
Explanation:
Based on Porter's positioning strategies, a focus strategy is concerned with the identification of a niche. The company will then produce while focusing on satisfying that niche's needs. The company's market will be, therefore, narrowed down to a specific group based on characteristics such as the group's age, geographical location, or preferences etc. The product the company will offer is unique because it is tailored for that niche.
