Answer:
Master Data Management (MDM)
Explanation:
Master data management is an approach that is used to manage important data of an organization . Although the data that is mastered may include reference data which enable users to deliver better business insights through self-service analytics.
Master Data Management can be used to process, manage, organize, categorize and localize the master data according to the business rules of the sales, marketing and operational strategies of a company.
Therefore An approach that attempts to achieve consistent and uniform definitions for entities and their attributes across all business units is called MASTER DATA MANAGEMENT.
