Answer:
The tactics that the Edmonton Oilers used are organizational stories and organizational heroes.
Explanation:
The Edmonton Oilers administrators are using organizational stories and organizational heroes in order to develop the culture of the organization and to strengthen the organizational culture. Organizational stories are those that reflect the norms of the corporation and that reinforce the values and culture that the company or organization wants to project. Such stories can include narratives about past achievements and practices that the company or organization wants to highlight, as well as management practices that are considered proprietary and unique to the organization and employee practice. Organizational heroes are those employees or managers that have done something the organization values and can serve as an example for others and thus their actions become part of the organizational narrative.
