After conducting STP analysis for her custom auto parts store and developing strategies for each of the four Ps, Monique now has to make resource allocation decisions.
Explanation:
STP accounts for consumer segmentation, targeting or target-market selection, and brand placement in marketing. The marketer will then determine the segments suit the company's strategy and assets best, and analyze the current and potential profitability of each segment.
Resource allocation is the-usually monetary-distribution of resources between contrasting groups of individuals or initiatives. When we are talking about allocating healthcare funds, we need to understand distinct stages of decision-making.Done by somehow coordinating the resource and value with the mission and then an assessment is completed.
