Business-to-consumer companies are more likely to emphasize a pull promotion strategy, while business-to-business companies are more likely to emphasize a push promotion strategy.
Explanation:
For reduced cost items, or products where consumers can make a judgment on the spot, push advertising tactics work fine. New companies are using push tactics to build retail markets and create awareness for their goods. A pull technique generates additional cost of production once a product is already in stores.
The purpose of the push strategy is to inform the consumer about the product or the brand. Pull approach allows the consumer to search for the product or brand, as opposed to that. Push policy utilizes sales force, encouragement of trade, capital, etc. to attract channel participants, to promote and deliver the commodity to the end customers.
