Answer:
Adjacent innovation
Explanation:
There are three ways to innovate in business:
1. Transformational
This is the most commonly thought of innovation. It has the potential to completely transform, create or eliminate entire industries. It involves one-in-a-million ideas that change the way the entire world lives and works.
This innovation is often seen as a means of disruption or a radical solution using breakthrough technology to achieve an unimaginable shift for markets that don’t exist yet.
2. Incremental
Incremental Innovation refers to the optimization of existing products for existing markets – ie. do what you’re doing but better: solving the current problems of your current clients, more effectively, sustainably and continuously.
It involves making smaller upgrades to existing products or services. The goal is to improve on existing products or services and renew interest in the marketplace.
3. Adjacent
Where Incremental innovation is all about improving existing products for existing markets, there are often opportunities to leverage an existing product, process, or infrastructure to reach new markets.
Simply put, adjacent innovation includes taking existing products into new markets and digital channels, or creating new digital products for existing markets. ie. Adjacent innovation involves entering a new market and connecting with a new audience by leveraging something the company already does well.
