Answer:
Option E
Explanation:
Co-creation of value refers to the business strategy, one that facilitates and supports the active involvement of the consumer in the creation of goods on demand and made to order. Consumers get just what they want with co-creation, and have a hand in making it happen.
Co-creation grants total freedom for customers to operate with assets provided by the company to produce their own significance products. The continued involvement of engaged customers in the manufacturing in their own use as well as exchange value inverts the company's longstanding marketing ideology as the value arbiter.