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What can the Performance Planner assist you with? A. To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool B. To determine which Google Ads features should be enabled to get the best performance from your campaigns C. To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition) D. To analyze the search term report and add both keywords and negative keywords, depending on historical performance

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Answer: The correct answer is C). To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

Explanation: Performance Planner is a tool used in advertising planning. It helps the advertiser to organise bids and budget in order to maximise a specific metric across his campaigns.

The tool helps to drive incremental conversions which is within your target and improve retunr on investment as well.

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