Answer: An experiment.
Mary is trying to conduct a business experiment.
Explanation:
Conducting an experiment in business is the process that deals with taking measures to examine quality, performance, strategy, design, etc based on tested and learned approach. It has to do with testing innovations, ideas, as well as risk reduction and control. Conducting business experiment helps a company to save money and rescue them from the risk of plunging into a market they have little knowledge of.