Answer:
Voting with your values
Explanation:
When individuals make decisions to vote or patronize a business or carry out certain actions based on how it affects their personal values, social standards and ethical considerations, this is referred to as voting with your values.
Voting with your values in the question means the decision to patronise a company is based on how such companies and what they do or stand for appeals to the consumer's personal values. If the consumer's values are in alignment with the company's tenets, then buying and selling will occur. However, no matter how good the product, a consumer may decide not to patronise the company due to divergence of values.
Values to take into consideration may include views on social responsibility, health policies among several others.
