Which type of marketing research supplier collects a big database (e.g. media or TV rating data), and distributes its findings to many clients but the clients do not have exclusive right to the data?

Respuesta :

Answer:

Syndicated service.

Explanation:

A syndicated service can be defined as a research study that is carried out by marketing research companies, which conduct, finance, collect and sell the data found in the survey to some customers, who receive the same information.

It is a type of research marketed in the open market, and any company or individual can buy it, it is provided in the form of reports, raw data, presentations, etc.

Companies conduct syndicated research to obtain publicity, show the company's capacity, update the knowledge base about certain market sectors and others. Companies, on the other hand, buy these surveys for the following purposes: finding information about a particular market before conducting a larger survey, when they do not have enough time to carry out personalized surveys and need to demonstrate indicators and data graphs, when the research budget is reduced and others.