Answer: C. Complicate Marketing and Sales processes.
Explanation: Customer Relationship Management (CRM) is aimed at fostering a better and more efficient company to customer/client relationship. Customer Relationship Management provides platforms and services required to make customers feel comfortable and happy, thereby increasing client retention and influx and ultimately driving sales. Customers Relationship Management provides better customer service, efficient call center services by ensuring customers can easily make enquires and get adequate information, Ensure that deals are closed faster by providing adequate support for their staffs.
Complicating marketing and sales processes is against the duties and objectives of customer relationship management.
