Answer:
C. Is top management committed to the study?
Explanation:
Yes, market research is very important for the organisations which can help them in finding new trends and patterns in their consumers, they can find out what are products which they need to launch further, which products are not performing well but the main question before starting the research process is that each and every single person of the organisation should take part in the whole process particularly the top level management should be agrees upon and committed to it otherwise the whole process will go in vain. Because when the top level will be committed, they not only by proving the resources needed for the research but also they will be happily implementing the research findings for the betterment of the organisation. Therefore, top management should be committed otherwise it will just be waste of time and efforts.
