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After a firm has conducted a SWOT analysis, it would typically progress to the next step of marketing planning, which is ________ and involves using STP (segmentation, targeting, and positioning).

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Answer:

C. identifying and evaluating opportunities

Explanation:

Following the situation review, the third step in the marketing planning stage includes finding prospects through STP. According to specialists, opportunity evaluation is intended to determine opportunities in the future and to recognize rich assets that the businessman can handle and use.

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