Answer: ASSESSING
Explanation: EXTERNAL ANALYSIS this is the study that deals with factors outside an organization or Business entities that affects the overall execution of tasks and performance of a business entity or an organization. They are mainly Macroeconomic factors like inflation, Demand, supply competition,consumer desires etc.
The external analysis which is been analysed is the Assessing,the car manufacturing firm is trying to assess(study) the needs of consumers and trying to prepare accordingly.