Answer:
b. Created brand marks and identities
Explanation:
Before industrialization, usual commodities (FMCG - fast moving consumer goods) were unmarked and not connected to a specific brand or image. Sugar was simply referred to as sugar for example, and the same applied to similar products.
Afterward, the notion of brand and brand identity emerged and products became differentiated by brand and company. People started to think and ask questions before buying: "Which brand of sugar should I buy?". The brand usually reflects the consumer's status, social position and preferences.
