Answer:
B. closing the sale.
Explanation:
Closing the sale is an important step in a transaction between a sales person and a customer.At this point, the customer is informed on the features, use and value of the good or service and is willing and committed to make a purchase. A prospect may fear change which could make him/her hold back from making the final decision into buying. This is why it could be necessary for salespeople to give such customers a little push to to overcome that fear.