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Southwest Airlines and Carnival Cruises collaborated to market "fly and cruise" specials from major cities to Carnival's ports in New Orleans, Galveston and Miami. The collaboration enabled both firms to share the cost of the campaign. This strategy is known as:a. cross-promotionb. cooperative advertisingc. comparative advertisingd. interactive advertising

Respuesta :

Answer: Cross-promotion

Explanation:

Southwest airlines and Carnival cruises are engaged in a Cross-promotion, where the both companies services are used to promote to other.

Cross-promotion simply is a business concept, whereby a product/service is used to promote another product/service. An example is a soft drink production company promoting the consumption of their soft-drink products with snacks produced by a particular popular fast-food restaurant.

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