Jose wants to upgrade his look before a job interview. A friend tells him about a men's clothing line that allows potential customers to virtually try on suits and see what looks best. It even offers an interactive "custom fit" feature. After checking out his options, Jose takes his measurements and orders a suit without ever leaving his office. Virtually trying on a suit best describes which of the 4E framework objectives?A. EngageB. EnergizeC. ExciteD. ExperienceE. Educate

Jose had a shopping need and was introduced to a men's clothing line that allows him to try on the pieces virtually and even has an extra, interactive custom fit feature. Through this experience Joseph was able to taste the suit he wanted and bought it without leaving the office.

This situation is a positive experience for the consumer, because José experienced a better process than usual, which would be to go to a store, try and then buy, in optimizing the processes he could not only buy what he needed, but Also try it, which is still a barrier for those who choose products online.