Answer:
c) Non-price competition
Explanation:
Non-price competition is a marketing technique where a company seeks to improve its sales through separate means other than engaging in price wars. In non-price competition, companies intensify campaigns to highlight the quality and benefits of their products. They present their product as superior in comparison to their rivals.
Business in the non-price competition provides customers with better quality customer service. The company will pick a location that is convenient for the customer and will operate for longer hours. Companies redesign and improve the performance of the products to differentiate them from the rest.
