Answer:
The global brands value interpretation always seek to be a "good" or moraly good value because global brands have to offer the same basic view for every different country were their goods are sold.
Explanation,
The brands always want to be related to values such as honesty, trust, persistence, beauty, optimism and so on.
For attain this perception from the customers the global brands utilize marketing campaigns that exemplified behaviors that show those values.
Interpreting these values, we can see the apple example, which is a global brand which core values are innovation and design. For this they create high deigned stores, use a different operative system and run video campaigns in which the make windows look as obsolete and slow.
Another global brand that can be analyzed to interpret their values is coca cola, as it has a strong marketing campaign to make them look as the family beverage and the perfect combination for fast food meals. Even though soda beverages are not good for health they sought to communicate desirable global values in order to create the need for having these products.
