An industry-leading high technology company just announced that it was cutting its prices and would price its products at whatever level was necessary to protect its market share. This is evidence of a ____ pricing objective:

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02-11-2019
Social Studies

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An industry-leading high technology company just announced that it was cutting its prices and would price its products at whatever level was necessary to protect its market share. This is evidence of a ____ pricing objective:

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Cetacea Cetacea · Answer 1 · 2019-11-04T07:06:36+01:00

Answer: sales-oriented

Explanation: Sales-oriented pricing objective is the mechanism used for influencing and increasing the market share. The increment int he volume is defined using the sales of that particular company in accordance with the certain periods of time.

The factors that are aim of the sales-related pricing are market-share to be targeted, market share increment and development of sales. The example mentioned in the questions states about sales-oriented pricing as the company is taking measures to influence the market share