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QUESTION 33 Marketing is defined as a social and managerial process by which individuals and organizations obtain what they need and want through ________. research and development innovation and creativity manufacturing efficiencies value creation and exchange sales and revenue creation

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Answer: Value creation and exchange

Explanation: Marketing refers to a group of activities such as advertising, selling and delivering the products with the objective of promoting the organisation. These activities results in either customer loyalty from existing customers or making of new customer base.

These activities creates value to the organisation by exchanging the ideas and resources.

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