contestada

When the founder of Zappos decided to move from a​ drop-ship model to one where they could control the handling and shipment of the product​ themselves, this was an example of​ _______. A. affirmative action B. strategic planning C. coalition building D. employer branding E. diversity management

Respuesta :

Nyctalus

Answer: Strategic planning

       

Explanation: In simple words, strategic planning refers to the group of activities performed by the management with the objective of making all the stakeholders work towards the same goal.

It focuses on allocating capital and resources in an efficient manner so that profit could be maximized.

In the given case, when zappos decided to shift their controlling process they somehow changed their resource allocation.

Hence from the above we can conclude that the correct option is B.