Answer:
Need for affiliation , Need for uniqueness
Explanation:
The need for the affiliation is the term which is used to describe the need of the person to feel the sense of the involvement and also to belong within the social group. It is likely fulfilled by the products and services which makes people to hang in groups.
The need for the uniqueness is the term which is used the describe the pursuit of the individual to be different and the deposition of the goods and services which can be used for the purpose of enhancing the personal identity. It is likely to be fulfilled when the products bring distinctive qualities of the individual.