Two companies, Le Shuttle and P&O European Ferries, provide Europeans with the ability to cross the English Channel. An advertisement for Le Shuttle claimed it was more popular with travelers than P&O European Ferries. P&O European Ferries lodged an objection with a European regulatory agency and pointed out that it had carried 1.4 million cars in the previous year compared to Le Shuttle’s 1 million. P&O European Ferries most likely wanted Le Shuttle to run _____ advertising.